The elections are approaching swiftly and we are all getting into gear to reach our respective electorates. We are planning communication strategies, speaking tours and of course our social media presence. Recently LinkedIn has emerged as an extremely useful tool to post longer and more serious content and include videos hosted on the LinkedIn server, etc. People engage on LinkedIn in quite a concentrated and serious manner and there is hardly any trolling.

EU40 and our MEPs Tomáš Zdechovský and Ilhan Kyuchyuk are therefore proud to be able to host Bruna Gill, LinkedIn Partner Manager, EMEA and Jaime Pham, LinkedIn Content Marketing Evangelist alongside Dan Sobovitz, speechwriter and communication strategist of European Commission Vice-President Maroš Šefčovič in order to speak about how to use to LinkedIn as a campaign tool.

While Bruna and Jaime will give MEPs insights on how LinkedIn works and how to leverage its publishing tools for the upcoming elections to amplify your message and reach key audiences, Dan will show them what he has achieved for his Commissioner’s LinkedIn account,  who has generated close to 370K followers (and counting). You can find a first taste of Dan’s thought on the topic on his LinkedIn page here.

This workshop is exclusively for MEPs, who are welcome to bring along their respective social media staff person. It will take place in room WIB 03M004 between 13:30 and 15:00.