Media & Influencers 4 Good: The social responsibility of shaping the world!

European Parliament Vice President Eva Kaili, and EU40, the network of young MEPs, are delighted to invite you and your colleagues to our upcoming in-person event, titled ‘Media & Influencers 4 Good: The social responsibility of shaping the world!’ This not to be missed gathering, which falls under the umbrella of the ‘European Tech Futures Summit’ (November 14-17), will take place on the morning of 15 November 2022 (09:30-11:30 CET), at the European Parliament, Brussels (Room: SPINELLI 5E2). The discussion, hosted by VP Kaili, will seek to tackle the important issue of media/influencer social responsibility, and how such powerful individuals and platforms can be a force for good in the world (environmental, ethical, political spheres). A ‘meet & greet’ with guest speakers and influencers will follow.

Background: Using leading social media platforms such as Instagram, YouTube and TikTok, influencers/content creators and established media platforms attract the attention of millions of followers daily. Whether the purpose of ‘following’ such individuals or outlets is to gather news, to enhance knowledge on a specific topic, for entertainment, or simply in order to disconnect, the impact on the viewer can nonetheless be profound (potentially influencing what we buy, wear, think and believe). Narratives pushed online by influential sources can make or break reputations, increase or decrease sales, or even alter public opinion on a given issue. In short, the influence of such entities is wide reaching. While in theory great power also comes with great responsibility, media and influencers are in fact very rarely aware of the overall impact they have, be it upon their fan bases or indeed the world at large. Join us to discuss in more detail!

Guest Speakers:
Ms. Eva Kaili, Vice President of the European Parliament and President of EU40
• Ms. Annastasia Seebohm, CEO of Brilliant Minds Foundation
• Mr. John Montoya, Senior Director of Audience & Content Strategy at VICE Media
• Ms. Svetla Tanova, Coordinator of the ESMH and former DG COMM
• Mr. Antton Racca, TikTok Content Creator with 3.9 million subscribers
 Mr. Joost Marcel Bouhof, YouTube Content Creator (JoostSpeeltSpellen)

EU40 would be delighted if you could join us for what promises to be a fascinating discussion.
To reserve your place and for more information please register below.

Important: Registration is required for this event.