Beth has specialised in B2B marketing research for well over a decade and co-founded Circle Research in 2006 following several years with WPP. Circle has since won various accolades such as the 2012 RAR Award and the 2011 MiAward. During this time Beth has helped inform the thinking of world leading B2B brands such as Vodafone, Ericsson, Samsung and KPMG.

Beth holds an honors degree in English Literature and Sociology from the University of Kent and the MRS Diploma. She is a Member of the Market Research Society and ESOMAR.